Here I detail in detail the 6 strategic marketing steps that will allow you to develop a competitive and attractive B2B offer because it is perfectly adapted to the needs of your client.
Because nothing can be left to chance, I offer you here an infallible “step by step” method, which explains where to start and leads you to ask yourself the right questions to create a memorable and irresistible product or service.
Step 1, understand the market
This is obvious and this step, sometimes perceived as daunting given the great temptation to quickly tackle the design of the offer, should not be neglected: it constitutes in fact “the basis” to which one must constantly refer in order to replace and challenge one's new product or service in the market context in which it is located.
It is therefore a question of collecting as much america cell phone number list information as possible to characterize the target market:
Its size but also the developments of recent years and more recent emerging trends
The actors present
Distribution channels
Available offers: price, product, communication, promotion, etc.
The latest innovations
This information is available through numerous sources: “official” publications (such as INSEE, chambers of commerce, unions, Crédoc, Order of Chartered Accountants, etc.), research institutes, professional forums, articles in the professional and economic press, professional events such as trade fairs or conferences, the Internet (blogs, social networks, private groups, forums, etc.), etc.
Step 2, identify your personas
Asking yourself who your potential customers are obviously allows you to characterize them and understand their expectations, but also to segment them according to the problems they share.
The whole challenge of personas lies in the ability to offer them, in a targeted manner, the right message at the right time so that they become buyers.
The persona represents in some way the “ideal customer”, the one who will buy your offer without hesitation because it precisely and perfectly meets their need. This is therefore your core target!
Drawing a portrait of your personas also involves collecting as much information as possible:
Who are they: man or woman, level of education, what type of job, what level of responsibility…?
What are their daily concerns, their needs, their aspirations, the challenges they face?
What are their purchasing motivations, their obstacles, for what reasons?
What tools/products/services do they use? What are their purchasing behaviors? Are they loyal to a solution? Why? …