Steps to Create a Cold Calling Script

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Script stage Description of the script
Greetings Greetings
Presentation and assessment of the situation The employee introduces himself and the company and then asks if the person is comfortable talking.
Finding out the problems The employee russian phone number list talks about the problems that the service or product can solve, and leads the client to agree that he has one of the listed problems.
Offer An employee offers a product or service to the company.
Working with objections If the offer is rejected, you need to find out the reason for the refusal and try to convince the client.
Parting The employee discusses the next step of the sale: a new call, a meeting to close the deal, etc. If the negotiations do not bring results, you need to politely say goodbye to the client, thanking him for his time.
The B2B call script contains a similar scenario. The structure of the dialogue in it differs in that you need to get the opportunity to talk to the person who makes decisions. Usually, the secretary takes calls. You need to prove to him that the offer is beneficial for the company. Therefore, work on the script begins only with the person with authority.

Some managers resort to trickery: they introduce themselves to the secretary as a job seeker and in this way get in touch with the management. Whether to act in this way or not is up to the caller. It is important to remember that this work affects the reputation of the company you represent.


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Cold Calling Script Structure
Greetings
After the client answers the incoming call, you should definitely say hello and address them by name. Personalization is necessary at the very beginning - during the greeting. So before you call, find out who will pick up the phone. This will allow the person to immediately focus on what you have to say. Addressing them by name will facilitate an open dialogue. Personalization will let the manager know that you are prepared and aware of their company's affairs.