1.
What the customer asks: Is this site reliable? Can I easily navigate and find what I am looking for?
Business Goal: Create a welcoming homepage that sets the professional tone for your store and makes navigation easy.
Shoppers are often particularly critical of a store’s design and layout on their first visit, regardless of whether they are familiar with the product they are looking for. Your homepage is often the first point of contact, making it a key opportunity to build trust and guide visitors to the next stages of the buying process.
According to our research, these are the essential canada phone numbers elements that buyers value on a homepage, along with other additional details that can tip the scales in your favor:
Essential
Consistent and well-curated content: High-quality photographs and error-free text.
Clean and organized layout, especially important for buyers in North America.
Clear and functional category navigation on all devices.
Recommended
Clear and easy-to-understand category names (e.g. Shop, Men, Women, Contact).
For international sales : Content translated into the buyer's language and prices in the local currency.
Pages that load quickly and without errors, as buyers often perceive performance issues as a sign of poor reliability.
Example: How Hat Club's homepage fosters customer trust
Take Hat Club , a business that sells branded and licensed caps. One of the store's competitive advantages is its Hat Club membership, a loyalty program that allows shoppers to get caps at a discounted price.
To gain the trust of loyal customers and build lasting relationships, you need to take visitors beyond the homepage and present the loyalty program as an added benefit.
What is Hat Club doing right with their homepage design?
A clean design and intuitive navigation invite shoppers to delve deeper into your site.
The “What's New This Week” section highlights unique products, generating interest and trust in your offering.
An example of how Hat Club builds customer trust with its homepage