Problems can arise at any stage of the customer journey, but some are more common than others. Let's take a look at some common pain points - from slow service to poor communication.
Slow customer support
Long wait times and an unavailable support team are among the biggest problems that can affect the customer experience. According to one study, 67 percent of customers hang up in frustration if they cannot speak to a member of the customer service team. Companies that actively address this problem can also increase customer satisfaction: 93 percent of customers japan business email list are very likely to remain loyal to a provider that offers them excellent service.
Lack of technical know-how
Customer service team members with limited technical knowledge are often a reason why customers are frustrated. According to a survey, 31 percent of customers say that a knowledgeable and competent service team is crucial to good customer service.
Inconsistent service
SMEs with immature service processes and/or inadequately trained service teams are often unable to offer their customers a consistent service. Unfortunately, this is very common in the service sector.
Poor customer dialogue and poor communication
If companies want to be remembered for good customer service, they must maintain a dialogue with their customers throughout the entire customer lifecycle. From onboarding and initial product tours to proactive training and problem resolution, the quality and frequency of communication often makes the difference between repeat purchases and contract renewals.
Examples of common customer pain points
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