A holistic view of your leads

[mouakter13]

Marketing Automation 2022 – an overview
Marketing automation is already a billion-dollar market. In recent years, the areas of application of marketing automation have been steadily expanded to include automation of email campaigns, lead capture, content optimization and much more.

This also means that with the help of artificial intelligence (AI) and machine learning (ML), your company can always be one step ahead of your competitors in marketing. And this is precisely why many companies are already using AI and ML today. In a recent Statista survey, 32 percent of participants stated that they use a combination of marketing japan business mailing list automation and AI for their paid advertising.

Marketing experts also use marketing automation to optimize other aspects of digital marketing, such as SEO or social media marketing. More than 20 percent of study participants use marketing automation to personalize the subject line of their email messages.

Personalization is a trend you shouldn’t miss: it’s a real competitive advantage!

Marketing Automation Trends 2023
woman looking at two computer monitors with metrics and trends

In 2022, we saw small businesses and marketers automate their marketing even more. So don't miss this and some other trends that will be important in 2023 when it comes to marketing automation.

1. Funnel-optimized content
Personalization is the most important digital marketing trend - and customers are demanding personalized content: 87 percent of all companies confirm that their customers want some content to be personalized. In 2023, it will therefore no longer be enough to include the recipient's name in the email subject. It will also no longer be enough to offer content recommendations based on the websites the customer has visited.

Instead, you need to take personalization to the next level – optimizing your content for each stage of the sales funnel and adapting it to each customer.