How to Optimize Conversion Rate in 2025? TOP 8 Trends to Maximize Profits
Photo: Wix
Consumer sentiment analysis .on social media, nl mobile number review sites, and other sources to help identify areas for improvement. One such service is Medallia , which predicts consumer behavior trends and helps you take a holistic view of your marketing decisions through the eyes of your customers. This is what 66% of consumers expect from brands.
How to Optimize Conversion Rate in 2025? TOP 8 Trends to Maximize Profits
Photo: Medallia
Key takeaways: Personalization doesn’t guarantee 100% that your business will immediately increase sales. However, a personalized approach improves brand engagement, increases user loyalty, which ultimately increases the likelihood of conversion.
Chatbots to improve customer experience
While chatbots are also not a surprise for 2025, their importance and influence continue to grow. The numbers speak for themselves: in 2024, the volume of sales in the retail and e-commerce niche through virtual assistants amounted to$142 billion.
Interestingly , companies that implement chatbots into their daily work processes see an increase in profits by67%through proactive sales of additional products. Why don't you try it?
If you're still unsure whether your company needs chatbots, we recommend taking a look at their wide range of capabilities:
Quick response to customer requests : assistance with placing orders, making purchases, consulting on product range, solving urgent problems (in particular, redirecting the user to the support service manager).
Providing personalized recommendations and cross-selling. Virtual assistants analyze consumer behavior and preferences, and based on this, can offer personalized marketing content. For example, thematic articles, videos, advertising offers that meet the client's request.
An additional channel for promotional campaigns is reminders about upcoming sales, events in offline stores and other brand events. Thus, automatic reminders will be received by those customers who are highly likely to take part in the event or take advantage of the offer.
Informing customers about the order status . Parcel assembly, creating a waybill and tracking — users can monitor all processes in real time.
Complaint handling . Chatbots can analyze not only reviews, but also process complaints from customers at the highest level. Complex situations that require detailed analysis are transferred to the customer service department and support managers.
How to Optimize Conversion Rate in 2025? TOP 8 Trends to Maximize Profits
Example of a chatbot on the Privatbank website
Key Takeaways: Chatbots are not only a CRO trend in 2025, but also a necessity for companies that want to make their sales and marketing efforts more targeted and effective. Providing immediate feedback, personalized recommendations, and keeping customers informed about important events improves the user experience and increases company revenue. Moreover, in certain niches, using chatbots increases conversion rates by70%.
ABM Marketing for B2B Companies
In 2025, ABM marketing will be relevant for B2B businesses, which allows you to consistently lead a potential client through the entire funnel and “convert” him into a lead.
Important! 84%companies that use this strategy notice an increase in the conversion rate. If your business operates in the B2B segment, then we definitely recommend paying attention to ABM marketing.
Account -based marketing (ABM) is a strategy for generating interest in your offerings from a potential customer. This method involves aligning sales and marketing teams and focusing their combined efforts on specific companies or accounts. This helps teams work within the same strategy and have the same goals to attract the most valuable customers.