How many purchases a customer has made from you

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4 types of CRM data
So, what types of data does a CRM collect? There are typically four types of CRM data:

Identity data
Descriptive data
Quantitative data
Qualitative data
Let’s explore each one in more detail!

1. Identity data
Identity data is descriptive information you can use to identify your customers, leads, and prospects.

Identity data includes information like:

Names
Email addresses
Phone numbers
Account numbers
Birth dates
Mailing addresses
Organization names
Social media account names
a list of contacts including Ann New, cynthia lewis, and everett goforth
Identity data is crucial for staying in touch with current customers and forming strong relationships with prospects. For example, by collecting prospects’ email addresses, you can send them email marketing messages to nurture them toward conversion.

Nutshell enables you to implement lead generation forms throughout your website to collect valuable identity data from your leads and prospects, including their name, email address, and more. Plus, you can customize the forms to ensure you collect the info you need most.

2. Descriptive data
Descriptive data describes a lead or customer with contextual information or characteristics.

In other words, descriptive data helps you learn more about your audience’s lifestyle and interests.

This data includes information like:

Education levels
Job titles
Marital status
Homeownership status
General interests
By collecting descriptive data, you can learn about your audience on a more personal level to understand their interests and motivations.

With this information, you can provide more personalized experiences across your site and marketing messages that resonate with them, leading to more leads and conversions for your business.

Need help collecting descriptive data? Nutshell kuwait mobile numbers allows you to automatically capture lead descriptive data from your website and use those insights to create personalized messages that encourage your audience to convert.

3. Quantitative data
Quantitative data is numerical data points and metrics that help you interpret how your audience interacts with your brand as well as the success of your sales and marketing strategies.

This type of data includes:

How often prospects visit your website pages
How often your audience engages with you on social media
How many service tickets your customer filed
a graph showing the average value per month
By tracking quantitative data in your CRM, you can better understand how your audience interacts with your brand and website and leverage those insights to improve your sales and marketing efforts.

For example, if you provide multiple types of products, you can track which products your customers buy. Then, you can send them emails recommending other products they would be interested in based on their previous purchases, enabling you to boost your sales.