The fact that enforcement has proven difficult does not mean that nothing is happening in terms of creating more or better regulation in Europe. For example, this year the AI Act will be voted on , an addition to the GDPR in the field of AI. In this law, implementations of AI are assessed for possible consequences for society.
Given the interest in AI in marketing, this is definitely something for marketers to keep an eye on. There’s also the Data Governance Act , which comes into effect on September 24. This initiative aims to make more data available in Europe and pave the way for data sharing across sectors and between EU member states.
Also read: Collecting marketing data without third-party cookies? This is how you do it!
ePrivacy
Also likely to come into force this year lista de emails is the ePrivacy Regulation, which replaces the outdated 2002 ePrivacy Directive. This law sets out privacy rules for all forms of digital communication, such as text messages, chats and social media, which have not been sufficiently covered by EU law until now. This includes platforms such as Twitter, Instagram, Facebook, TikTok and WhatsApp.
Third-party cookies
Another important trend is the elimination of third-party cookies . Marketers who haven’t done so now really need to find another way to reach their audience online. This is one reason why customer data platforms (CDPs) are becoming increasingly popular. A CDP collects and combines customer data from all available first-party data sources, such as websites, advertising channels and CRM. With a good CDP, organizations can combine all kinds of existing data that they have and use it for personalization, advertising.The fact that enforcement has proven difficult does not mean that nothing is happening in terms of creating more or better regulation in Europe. For example, this year the AI Act will be voted on , an addition to the GDPR in the field of AI. In this law, implementations of AI are assessed for possible consequences for society.
Given the interest in AI in marketing, this is definitely something for marketers to keep an eye on. There’s also the Data Governance Act , which comes into effect on September 24. This initiative aims to make more data available in Europe and pave the way for data sharing across sectors and between EU member states.
Also read: Collecting marketing data without third-party cookies? This is how you do it!
ePrivacy
Also likely to come into force this year is the ePrivacy Regulation, which replaces the outdated 2002 ePrivacy Directive. This law sets out privacy rules for all forms of digital communication, such as text messages, chats and social media, which have not been sufficiently covered by EU law until now. This includes platforms such as Twitter, Instagram, Facebook, TikTok and WhatsApp.
Third-party cookies
Another important trend is the elimination of third-party cookies . Marketers who haven’t done so now really need to find another way to reach their audience online. This is one reason why customer data platforms (CDPs) are becoming increasingly popular. A CDP collects and combines customer data from all available first-party data sources, such as websites, advertising channels and CRM. With a good CDP, organizations can combine all kinds of existing data that they have and use it for personalization, advertising.