Including Google search partners is a default setting when creating a new search campaign. For many marketers, the question remains: exclude or include Google search partners in the campaign?
What are Google Search Partners?
Google is the largest search engine, but it is not the only search engine where you can search for your favorite products and services. When creating Google search ads, you can have them email list b2b displayed in the Google search network and on websites of so-called search partners.
The Google Search Network consists of services and websites from Google such as: Google Search, Google Maps and YouTube.
Google search partners are websites that, as the name suggests, have a partnership with Google. These are other search engines, but also other types of websites. These are different websites that show your ad and can have a positive effect on your reach, clicks and conversions.
Who exactly Google's search partners are, there is unfortunately no transparency about that. That is also one of the biggest reasons for many marketers not to use the search partners.