58% of (unique) visitors to a company page do this on mobile. An increase of two percent compared to last year. Quite surprising when you consider that we are working from home en masse and therefore less on the road. We therefore expect that this year, with hopefully the end of the coronavirus in sight, usage will shift even more to mobile devices. Towards 70%?! So make sure that you take this development into account with your content. Not too much text in updates and images, subtitled videos, etc.
On average, 325 employees are linked to a company page. Please note! We regularly see that the actual number of employees does not correspond with the number of employees linked to the company page. While they do have a LinkedIn profile. Too bad, so check this!
On average, 1.77 updates are shared per week per company page. However, we do see clear differences in this. Fo r industry email list example, 37% of organizations do not share an average of one update per week. And on the other side of the spectrum, we found a few organizations (3%) that posted an average of more than one update per day. The latter is not a panacea, however, because these organizations were in the lower regions in terms of engagement.
The number of updates per week shared on a page.
The number of updates per week shared on a page.
Organic segmentation of updates is (still!) hardly used. Almost all updates are distributed to all followers by default. A missed opportunity! If you select a specific target group and have appropriate content for this, you increase the chance of interaction with your followers. For example, do you have a regional action or event? Then in the future see if you can segment by location or by language (for those who are active internationally). You do need at least 300 people in the selection.