Multi-channel strategies will prevail

[sumaiyakhatun26]

Link building and digital PR have long existed as off-page SEO measures, and both have their own merits. However, due to the ever-increasing interconnections in the digital world, it makes little sense to limit yourself to one of these two areas. This results in valuable potential being lost. Companies that want to be broadly positioned and generate high revenue should be active across a variety of channels.

The best way forward, therefore, is to combine link building and digital PR. fusion database While it's important to rank high in search engine results, you shouldn't rely solely on Google and other search engines to generate traffic. It's also possible to achieve great success with digital PR, but without an excellent search engine ranking, this is only partially effective.

Such a fusion is best achieved through a concrete digital strategy. This strategy defines the goals companies want to achieve. Based on this, appropriate tools and strategies can then be selected to achieve these goals. The better link building and digital PR are integrated into this concept, the greater the success resulting from these two processes.