People love free gifts. It's as simple as that. If you offer them a little extra, the purchase seems more valuable. Plus, it's a sneaky way to introduce customers to products they might not have considered buying yet.
Example:
ActiveSkin is offering a free gel mask with any purchase over $50. It's not a huge giveaway, but it's enough to entice people to spend a little more. The company also highlights its other products to the customer without being overly pushy. This is a great example of sales promotion to encourage customers to buy more.
How to do it:
Choose something useful, but not random. Like a miniature gambling data korea version of a popular product if you sell skincare.
Set a spending limit slightly higher than your usual order value so people spend just enough to get the gift.
Let everyone know: by email, on social media, on your website. Don't assume everyone will know.
Check if sales are increasing. If it works, keep doing it. If not, adjust it.
Buy one, get one free (BOGO)
It's a classic for a reason. People see "free" and they're in. Plus, it helps clear extra inventory, introduce people to new products, or just increase sales in general. It's one of the most effective sales promotion ideas for increasing sales quickly.
Scenario:
Nike is using the BOGO program to clear out last season's shoes. "Buy one, get one free" sounds like a good deal and allows Nike to get rid of its old inventory.
How to do it:
Choose products that you have extra stock on or can still make a profit on, even with the offer.
Make the time limit short. A “3 days only” limit encourages people to act quickly.
Be clear about the savings. Show customers exactly what they're saving.
Plan ahead. Use BOGO to free up space for new items or seasonal collections.
Free gift with purchase
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