LinkedIn Groups is not the most well-known feature of the platform. It was a bit of a neglected child in recent years. But LinkedIn changed that by launching a new version a few years ago to give group messages more reach. How can you make good use of the reach of these LinkedIn groups?
You may have noticed that messages posted in groups are increasingly appearing on your timeline. However, not many LinkedIn users make (optimal) use of the possibilities of LinkedIn groups. There is a lack of interaction, too many spam messages are posted and the groups provide little added value.
Perhaps you are an administrator of a LinkedIn group, for example your own organization or an alumni industry email list group, and you are struggling to get more out of the group. To help you, Social Media Today has created a handy checklist based on this guide from LinkedIn .
With 10 tips, the platform helps you on your way to achieving more with your LinkedIn group. Think of setting up an admin team, asking for feedback from members to know where interests lie and drawing up guidelines or rules, so that it is clear to members what is and is not allowed in the group.
But also tips to increase interactivity. Think about introducing new members. Or tag interesting LinkedIn users to stimulate them to respond to messages relevant to them. Also express your appreciation as an administrator for active members who make their valuable contribution to the group.
Want to read all the tips and breathe new life into your LinkedIn group ? Scroll down to view the infographic. For a larger version, click on the image.