Some tools to sell on social networks

[mouakter13]

Social media sales are one of the most popular types of sales today. It's also known as social selling.

Previously, social media was used more for marketing and lead generation. But the companies behind these platforms have recognized their huge sales potential and have capitalized on it. Proof of this are Facebook Marketplace, Instagram Shopping, and WhatsApp Business.

Social selling isn't achieved simply by creating a social media account and posting randomly. Nor does it mean creating a sales group on WhatsApp and expecting immediate results.

To sell on social media, there are specific marketing and sales techniques depending on the network. Each network has its own features and audience types.

Therefore, the first thing you need to know is which network your potential customers are on.

For example, LinkedIn is considered the leading B2B network, but perhaps your client uses Instagram more and communicates via WhatsApp.


With an extension like Pipechat, you can add your most instagram database important WhatsApp messages to Pipedrive. You can also add contacts and notes to your deals.

The Suiteshare integration allows you to capture leads who start a conversation via WhatsApp. Afterward, it automatically adds them to your Pipedrive account.

Missive allows you to manage inboxes across your entire team to collaborate on sales. It syncs with email, SMS, WhatsApp, social media messaging, and your CRM.

Social selling in Latin America

In our region, social selling is also a key player. This is partly because companies of all sizes can implement it. And secondly, it's influenced by the increasing use of the internet and social media in our region.

The Digital 2020 Global Digital Overview study, conducted by We are Social and Hootsuite, shows that Brazil, Mexico, Argentina, and Colombia are among the countries with the greatest potential for LinkedIn and Instagram ad reach.

LinkedIn reach ranking: