Let’s Say We Own an Office Supply Store. We Want People to Sign Up for Our Email List So We Can Sell Everything From Folders to Pens . To Incentivize Sign-ups (Which We’ll Get to Later), We Might Offer a Free Ebook or Guide. Our Lead Capture Form Might Look Something Like This: Use Compelling and Relevant Images or Videos on Your Lead Capture Pages We Added an Image to Support the Title. Our Target Audience Needed to Be Organized, So We Chose a Photo of a Frazzled Professional.
It Helps Connect the User to the australia phone number library Product. A Consumer Who is Stuck on Their to-do List Might Look at That Picture and Think, “hey, That’s What I Do 10 Hours a Day.” Then They'll Sign Up to Get Our Free Organizing Guide. Add Past Customer Reviews and Testimonials to Increase Social Proof Social Proof Can Also Help Increase Conversion Rates on Your Lead Acquisition Pages. For Example, at Neil Patel Digital We Use a Lot of Testimonials to Demonstrate Our Expertise.
That We Actually Know What We’re Talking About. What We Do. Add Past Customer Reviews and Testimonials to Increase Social Proof 1 You Don’t Need a Testimonial From Intuit to Increase Conversions, Though. Ask Your Current Customers to Provide an Honest Review of Your Product or Service. Then, Place the Quote on Your Lead Capture Page. If You’re Working With a Well-known Business or Company, You Can Also Use a Logo to Provide Social Proof.