Discounter - cheaper than ever

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Have you ever noticed that in some stores the prices for the same products are much lower than in supermarkets? These retail enterprises with low product costs are called "discounters" (from the English word "discount"). In order to make products more accessible to the population, these stores save on literally everything: advertising, product display, premises, and sometimes even on staff. The main reason for the emergence of discount stores was not only the economic crisis, but also the trend of "reasonable savings on purchases."

If in regular supermarkets special merchandising techniques are used for product display, then in discounters the product is displayed in a regular pallet layout or in stacks. The interior of such a store is very simple and unremarkable, there are no elements of style.

To promote such stores, practically no advertising is used. To stimulate sales, discounters issue special catalogs, which contain information about the range of goods, promotional offers. In fact, such outlets do not need any advertising, because a low price tag is the most effective marketing tool that promotes sales.

Discounter

Another method that allows not to increase prices for goods andorra email list 24290 contact leads is demand analysis by defining a group of goods. If sales of a certain product are poor in one of the stores, the products are transported to a point of sale where there is demand for this item. Thanks to this approach, there is no need to rent additional premises, because discounters partially serve as a warehouse.

In addition, the low cost of goods in such stores is due to the fact that many products are produced under their own brand.

Discounter: pros and cons
The main advantages of shopping in such stores:

low cost of goods;
big discounts – sometimes up to 80%;
due to the small selection of products, the likelihood of making an impulse purchase is very low;
Due to the large turnover of products, the likelihood of buying expired goods is reduced.
The disadvantages include:

remote location. In an attempt to save on rent and premises, such stores are located at the end of the city, which is why potential customers may not even know about the existence of such stores;
lack of certain goods that can be found in a regular store;
lack of a consultant. This is the reason why many buyers refuse to buy because they did not receive the necessary information about the product.
Discounter: pros and cons

Types of discounters
Discounters can be divided into two large groups: hard and soft. The former try to minimize expenses on literally everything, due to which they have the lowest prices. The latter have a slightly higher price tag, but they provide customers with the necessary level of comfort for shopping.

In addition, such stores are divided into types:

Hypermarkets . In such stores you can find almost everything a person needs from food to clothing, household goods, gardening tools. A striking example is the American chain of Walmart and Target stores.
Category stores . For example, they can specialize in selling household items, pet supplies. Such discounters have a large assortment of products within one category.
Warehouse clubs . These stores operate on a loyalty program, which allows them to plan long-term deliveries of goods. The main condition for shopping in such outlets is making a purchase for a certain minimum amount.
A chain of affordable food stores . Examples include Lidl and Aldi. These stores have become so popular that the number of outlets operating under these brands exceeds 12,000.
So, a discounter is a retail store with a wide range of goods at low prices and minimal service.

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