When calculating this method, it is necessary to take into account consumer behavior, understand the frequency of purchases, purchase volumes and characteristics of buyers (for their further segmentation). Usually, quantitative research in the form of telephone or personal surveys is carried out to calculate the market size using this method. Also, experts can be involved to understand consumer behavior. The method of calculating by consumption volumes is usually used in FMCG markets.
By sales volume
Using this method, we take into account the sales volumes south korea cell phone number list of all major market players. This method includes Retail Audit research, a survey of trading companies or an expert survey of large distributors. For example, in order to calculate the volume of the new passenger car market in Almaty, it is necessary to know the sales volumes of all car dealerships in the city. By summing them up, we will be close to the size of this market.
Indirect methods
By analogy. The size of the market is determined based on the indicators of another (similar) market. Let's say we know the size of the global advertising market, the global marketing research market, and the advertising market of Kazakhstan. Knowing the proportions of their relationship, we can calculate the size of the domestic marketing research industry.