Website accessibility and its impact on traffic

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It happens that when searching for a web resource it is not displayed, or there are failures when viewing from a certain device or by certain categories of users. This indicates one thing: the availability of the site is lame. But the functioning of the resource, and sometimes the business as a whole, depends on it.

Fractus will help you create a website that is as convenient as possible and displays correctly when searching. Contact us!

Website accessibility: features
Accessibility or website availability is a concept that has two meanings. In the first case, it means the convenience of the interface for a wide range of user categories. In the second case, it means accessibility for the client in terms of search: when using a search engine, an accessible website is displayed correctly, does not produce errors, and loads quickly.

Website accessibility: features

Accessibility as convenience
When it comes to accessibility, first of all, we angola email list 276670 contact leads mean convenience for people with disabilities. However, the concept is somewhat broader, as it implies general accessibility. There is an international guide to the accessibility of content on the Internet (WCAG). According to it, the content of a web resource is based on four important points:

clarity . The resource as a whole and each of its pages should be intuitive, not cause difficulties, not confuse;
reliability . The site must be displayed correctly from any device and browser, and all information on it must be accessible even taking into account the introduction of updated programs and technologies;
perceptibility . All content must be such that absolutely all categories of users can easily perceive it;
controllability . Here we are talking about the functionality of the site as a whole and its individual components, regardless of the control method: voice, mouse, keyboard, touchpad, etc.
Therefore, at the stage of website development, it is worth considering these points, because the situation with the accessibility of some websites is sometimes critical. And before creating a portrait of the target audience, it is necessary to include a point implying that some of it may have limited capabilities.

Some services and validators will help you check your site, for example, WAVE, tota11y, Axe and others, as well as accessibility inspectors from the tools of any browser.

Availability as performance
"Unavailable", "This site may harm your device", "Domain registration expired" - these and similar warnings indicate that the site is unavailable. The reasons may be anything: incorrect settings on the site, attacks on the resource, technical work by the provider, etc. Unavailability threatens the outflow of users and de-indexing by search engines.

Various services and monitoring resources, both paid and free, help to check the availability of a website and its status, for example, REG.RU, MegaIndex, Pingdom.com, Host-Tracker.com and others. It is enough to insert the address in the search field, and it will analyze the connections, check the resource status, and show errors. You can connect Google Analytics, which will constantly monitor the resource for failures.

Availability as performance

Accessibility Checking Services from Fractus
Are you planning to develop and launch a website? Or is it created but unavailable to users? Contact Fractus, our specialists will help in any case. In the first case, they will create a website from scratch, in the second case, they will eliminate errors, ensure that they do not occur in the future, help with monitoring the resource for availability using specialized services. And users will not pass by your website, and sales will not pass by you.

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