Cost Per Lead (CPL): How much does it cost to acquire one lead?

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Demographic & Geographic Targeting: Target homeowners in your service area based on demographics (age, income), interests (home improvement), or even life events (recent movers).
Lead Generation Ads: Use Facebook's "Lead Generation" campaign objective, which allows users to fill out a pre-populated form directly within Facebook, reducing friction.
Visuals: Use compelling before-and-after photos, drone footage, and short videos of your work.
Retargeting: Show ads to people who visited your website but didn't convert, offering a special incentive.
Online Lead Generation Marketplaces (Use with Caution):

Platforms like Angi (formerly Angie's List/HomeAdvisor) or Thumbtack can send you leads.
Pros: Can provide a volume of leads quickly.
Cons: Leads are often shared with multiple contractors, leading to a race to the bottom on price. Quality can vary. Be prepared to respond very quickly.
Evaluate ROI: Carefully track jordan cell phone number data your close rate and cost per lead to ensure profitability.
Offline Advertising (Consider Local Context):

Newspaper Ads: In some local communities, particularly in Bangladesh, local newspaper ads or classifieds might still be effective, especially for older demographics.
Local Radio Ads: Target specific local stations.
Flyers/Brochures: Distribute in targeted neighborhoods or leave at local businesses (with permission).
Key Metrics to Track:

Close Rate: What percentage of leads turn into paying customers?
Return on Investment (ROI): How much revenue are you generating from your lead generation efforts compared to your investment?
Lead Quality: Are the leads you're getting actually interested and qualified for your services?
By combining a strong online presence with targeted digital marketing, strategic partnerships, and excellent customer service, you can build a consistent flow of high-quality roofing leads. Remember that consistency and a strong reputation are paramount in the roofing industry.