Account-Based Marketing (ABM):

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Example: A commercial real estate firm running Google Ads for "commercial property for lease in Sydney CBD" or "industrial land for sale in Gazipur, Bangladesh."
Webinars & Virtual Events:

How it works: Host online seminars or workshops on industry trends, best practices, or product demonstrations. Promote these events across various channels and use registration as bahrain cell phone number data a lead capture mechanism.
Bangladesh/Australia Context: Webinars are excellent for demonstrating expertise and engaging a qualified audience. Partnering with industry associations can boost reach.
Example: An HR software company hosting a webinar on "Simplifying Payroll Management for SMEs in Bangladesh" or "Navigating Employee Leave Laws in Australia."


How it works: Instead of generating individual leads, ABM focuses on identifying and targeting specific high-value accounts (companies) and key decision-makers within them with highly personalized campaigns.
Bangladesh/Australia Context: Highly effective for businesses with a long sales cycle and high average contract value. Requires close alignment between sales and marketing.
Example: A high-end IT security firm identifying 10 target banks and insurance companies and running tailored campaigns with personalized content, direct mail, and dedicated sales outreach to key stakeholders in each organization.
Cold Email Outreach (Personalized & Value-Driven):