Professional Networking & Industry Events:

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Consultancies: Collaborate with consulting firms that advise businesses on IT infrastructure and strategy.
Value-Added Resellers (VARs) & System Integrators: Enable them to resell and implement your solutions.
Cloud Providers: Offer security services integrated with cloud platforms (e.g., AWS, Azure, Google Cloud).

Trade Shows & Conferences: Exhibit at relevant estonia phone number list industry events (e.g., IT security expos, banking technology conferences).
LinkedIn Marketing: Engage with security professionals, participate in industry groups, and run targeted LinkedIn Ads.
Local Business Associations: Join chambers of commerce or industry-specific groups to build relationships.
Proof of Value (Audits & Demos):

Free Security Audits/Assessments: Offer to conduct a preliminary security assessment for a prospective client to identify vulnerabilities. This highlights their pain points and your expertise.
Customized Demos: Provide tailored demonstrations of your product or service that address the specific needs and infrastructure of the prospective client.
Penetration Testing / Vulnerability Scans: Offer initial (or simulated) tests to showcase your capabilities and uncover weaknesses.
SEO & PPC (Solution-Oriented):

SEO: Optimize for high-intent B2B keywords (e.g., "enterprise endpoint protection," "cloud security solutions," "data compliance software," "SOC-as-a-Service").
PPC: Run targeted ads on Google for solution-specific terms, and retarget visitors who downloaded content or visited key pages.
Lead Nurturing Campaigns: