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Professionals can improve their skills or acquire new skills to change jobs. These courses can be included when updating their resume .

Opportunity to Build Relationships with Potential Customers

Through online courses, you can provide valuable content to your target audience and establish yourself as an authority in your field. By doing so, you will generate more qualified leads and slowly push them down your marketing funnel.

For example, an e-commerce platform can provide marketing courses to help customers increase their online business revenue. This way, potential customers will not only trust your brand but also consider your e-commerce platform as the software they need to grow.

Simplify Complex Products
brands can simplify their complex products and services into easy-to-understand online courses.

Take Shopify for example. The e-commerce platform has europe cell phone number list offered over 230 online courses to over 750 thousand students. These courses are meant to simplify their platform for their customers and increase customer engagement.

As a result, it helps them achieve faster growth and better product adoption. Shopify Academy student engagement and usage has grown by 491% according to a recent case study.

5 Steps to Using Online Courses to Generate B2B Leads
Businesses from all sectors are developing comprehensive online courses to sell as digital products . These online courses are also part of a larger lead generation plan based on significant demand from potential customers.