Let's dive deeper into the process of creating a course that sells and how you can leverage it to generate great B2B leads .
Choose the Right TopicChoosing the right topic is the first and most important step in creating an online course.
You should choose a topic based on your expertise and customer persona.
So the first step to choosing your topic is to define your ideal customer by building personas. Customer personas are representations of large segments of your target audience that you build through extensive customer research.
It tells you what drives your ideal customers to buy our products . It helps you understand your ideal customer, their problems, and the solutions they are looking for.
You can then use that knowledge coupled with your expertise, to choose the right topic for your course.
Here are some popular examples of current topics covered by leading companies:
Overall, choosing the ideal topic is an important step in europe cell phone number list generating leads through online courses. Next, you need to make sure that the course content solves your audience's problems.
Customers’ aspirations will test the boundaries of what your product can do . They will drive innovation and reuse. Ultimately, if they value your product enough, they will recommend it to others and become advocates for your brand.
However, for this to happen, you need to solve the main problem they are facing through your course. Here is a case study.
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