Landing pages capture leads by asking visitors to provide their contact information.Here are some tips for creating high converting landing pages to generate more leads from your website.
Create a dedicated landing page for each product, service, or offer to create a targeted lead generation funnel. For example, if you have multiple
HubSpot, for example, has a ton of e-books, educational videos, and other resources on its website. It has a dedicated landing page for each, with compelling copy asking people to download the resource in exchange for their contact information.
Here is one such landing page. Notice how they list what the reader will get by downloading the e-book and a detailed table of contents.
The bright orange “Download Now” CTA stands out against the white background of the page. Once someone clicks it, they are prompted to provide their email address to access the e-book.
You can use these email addresses to build your email list and run europe cell phone number list lead nurturing email campaigns . You also need to make sure your email list is up to date , to get the best results.
Additionally, improve email deliverability by learning what DMARC is and enabling the email security protocol.
6. Place the Form on Your Website
Forms are one of the primary ways to generate leads from a website. All other tactics point site visitors in the right direction, but forms actually engage leads by capturing their contact information.
Place opt-in or lead capture forms throughout your website to collect site visitors’ contact information. Then, add them to your email list for lead nurturing.
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