It’s never too late

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All that data gets dropped into a central repository. AI and automation analyze the data, make personalized recipe recommendations, and predict an appropriate email send cadence. The other upshot? It can more accurately segment audiences and send relevant content like quizzes or free samples based on past purchases and favorite recipes.

This has helped the company triple consumer engagement, increase known site users 170% year over year, and even save millions in paid media. Its Pillsbury and Betty Crocker brands have also experienced a 40% increase in “buy now” clicks in its user content.

Read the full General Mills story


In less than one year (thanks to generative capabilities), AI has risen america phone number list from a topic discussed mainly among the IT set to a top priority for company leaders. Given the constant stream of news stories, new tech tools, and emerging use cases for gen AI, you’d be forgiven for thinking every company is running their entire business with it. But they’re not.

As McKinsey reports, “we’re in the early innings of gen AI,” and the share of organizations that have adopted AI overall has remained steady over the last few years. In fact, less than a third of respondents say their companies have adopted AI in more than one business function, suggesting that its use remains “limited in scope.”

That said, those just jumping on the gen AI train have plenty of time to experiment, test, and learn from trails blazed by early-adopting high performers.