Negotiation and commitment

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This stage is when you make an official sales offer. Summarize how your company can help address the potential customer’s pain points, reiterate pricing information, and demonstrate how the business value of your product more than offsets its cost. Key things to remember at this stage: personalization and perceived value. You want the prospect to know you understand their company inside and out, so make sure you’re not giving them a one-size-fits-all proposal but tailoring it to their specific pain points.

The prospect will likely have objections or additional inquiries that require renegotiating the initial proposal. Discuss expanding or shrinking the scope of work, adjusting pricing, and managing expectations to reach a final agreement.

6. Contract signing
Pop some bubbly because you just closed a deal. Make signing america phone number list the contract simple by using an e-signature service that allows your soon-to-be-customer to sign and upload from anywhere. Now you can move the deal toward order fulfillment.

7. Post-purchase
The close of a deal is just the beginning of the customer experience.Opens in a new window The buyer will expect attentive service during implementation and regular monitoring of the account’s progress. At the right times, you can cross-sell existing customers on new services and upsell them on premium solutions.

“You need to take ownership of that account because if you aren’t doing the right thing, if you aren’t following up, it’s up for grabs for someone else to take over,” said Galem GirmayOpens in a new window, Revenue Enablement Manager, APAC & EMEA at UserTesting. “You want to protect what you’ve worked so hard for and make sure you’re always moving the conversation forward.