This guide walks you through how to design and optimize your sales territory map. With the right sales mapping software, your team will be equipped with the tools to convert more leads and close new deals.
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What is sales territory mapping?
Sales territory mapping is the process of defining the area, sales, and america phone number list revenue that your reps are responsible for targeting. If done properly, it can help you reach the right customers, hit revenue goals, and promote growth.
Traditionally, sales territory mapping is based on a single, simple factor: geography. Businesses might allocate territories based on zip codes or drive time from a rep’s home base and manually document the plan by color coding or placing pins on a map.
Today, intelligent sales territory mapping technology makes it easy to segment territories by industry or customer type, enabling salespeople to operate in the same geographic area but focus on different customers based on their needs. This technology can ultimately help organizations optimize their sales teams to meet business goals.
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