Convince customers you belong with me

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Here’s how marketers can learn about a captivating brand experience from the one and only taylor swift. Are you ready for it?

not getting the customer engagement you’re hoping for? Here’s how you can refresh your strategy and win customers back.

See how it's done

1. Always show your authentic self
long story short, taylor swift built her brand on authenticity and relatability. She connects with her audience by sharing her personal experiences, opinions, and emotions — showing that she’s unafraid to be her true self. Her brand is flexible enough to extend to different audiences, yet consistent enough to bring them together. This gives fans the sense that she understands their unique lives.

Throughout her journey from country music to pop, she wrote america phone number list authentically from her life experiences. Rather than conforming to industry norms, she embraced her own artistic vision, allowing fans to grow alongside her. This genuine evolution in her music and image cemented her brand authenticity, strengthened the bond with her followers, and brought new people into the fray.

How you can get started
marketing is not always about a transactional relationship. Too much focus on this could lose customers — and you never want to wonder what you would’ve, could’ve, should’ve done.

find a deeper connection with customers with values-based marketing: define what your company stands for, and build that into your messaging. This will help you stand out among your competitors — and your customers will notice. In fact, 88% of customers say they expect to see brands demonstrate clear and strong values.