How you can get started

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personalization is nothing new, but when done right, it can make all the difference and put your customers at the center of your brand. This is what customers have come to expect, and they’re loyal to companies that understand that.

use ai to segment your data: before you can start building campaigns tailored to your customers’ behavior and preferences, you first have to understand what those are. Ai can comb through your customer data to spot trends, and automatically segment your customers based on demographics, behavior, preferences, purchase history, and other important attributes. This helps you save time and money with analysis, and allows you to act based on the insights that your ai-infused customer data platform provides.

don’t just meet your customer needs — anticipate them: nearly america phone number list three-fourths (73%) of customers expect companies to understand their unique needs and expectations. With your website analytics, social media monitoring, customer feedback, purchase history, customer profiles, and more, you know your customers better than anyone. But, all of that data can sit in silos. The good news? You can unify your customer data in one place from any app, device, or real-time stream.

give customers what they want in real time: a large majority (83%) of marketers are using dynamic customer insights to adapt their strategies and optimize the impact of each interaction. With connected data, your teams have access to one customer profile that adapts to activity and behaviors, empowering them to quickly create tailored content, offers, and experiences.