Use great storytelling to create emotional connections

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can we ask you a question…? Are you more inclined to take the next step with a brand if you have an emotional connection? Taylor is renowned for her storytelling prowess, weaving narratives through her music that evoke powerful emotions.

Along with her relatable lyrics, her music videos and visual aesthetics play a significant role in her marketing. Her videos tell compelling stories and incorporate intricate details and symbolism — like “easter eggs” — that captivate viewers and entice them to share theories online. She carefully curates her visual identity, from album artwork to music video aesthetics, ensuring they align with her artistic vision and resonate with her target audience.

How you can get started
become a marketing mastermind by harnessing the america phone number list power of storytelling to craft compelling narratives that resonate with customers.

hink like a songwriter: relatable storytelling is at the heart of taylor’s countless hits. She writes from lived experiences and themes that her fans can connect with. You can do the same. Use your segmented customer data, as well as feedback you’ve obtained from customers, to put yourself in your customers’ shoes and think about what really matters to them.

write to inspire: your customers won’t always remember how your product is packaged, or a key benefit that you tout on social media — but they’ll remember how your product makes them feel. Keep that in mind as you build your story. You can build brand identity and inspire action with the right storytelling.