These stories should be as interesting

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compelling, and engaging as the content that competes for your customer’s attention on their different streaming platforms and social media accounts. While that’s a high standard, it might just be the reason customers fall in love with your brand and remember you all too well.

stay authentic: great storytelling in marketing can raise awareness of your company and your products, but also reinforce your values. It’s important to go back to step 1 and make sure that everything ties back to your strengths and your values. That consistency is key when it comes to building a brand experience that’ll keep your customers coming back for more.

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5. Encourage fan-generated content for brand advocacy
taylor actively encourages and celebrates fan-generated content, often recognizing the contributions of her fans on her social media platforms. Whether it’s creative interpretations of her songs or fan art, she does the opposite of saying, I forgot that you existed.