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Taylor also invites her super fans to her “swiftie secret sessions” before any album release. While those fans aren’t allowed to reveal too many details, the experiences and reviews they post on social media build the anticipation and excitement for the rest of her fanbase. This approach not only strengthens the bond but also generates organic brand advocacy.

embrace and promote user-generated content and watch your brand loyalty climb.

foster a sense of community with product-led growth: when customers enjoy a product, they will become loyal users and share it with others, resulting in lower customer acquisition costs and a self-sustaining growth loop. It also makes the customer feel recognized. Yep, it’s nice to have a friend.

gamify the experience: people like to have fun on social media. Host america phone number list contests and reward your audience for spreading the word about your brand. Puzzles, scavenger hunts, choose your own adventure storytelling, you name it. It’s a great opportunity for your marketers to get creative. Just make sure it’s not a hoax.

Call it what you want, but when it comes to marketing, we’re following taylor swift’s lead. Just as she captivates audiences with her music, her marketing captures the attention of a loyal fanbase and beyond, keeping them engaged and excited for her next move.

By weaving these lessons into your own strategies, you can create a brand experience that resonates on a personal level and cultivate a lasting love story with devoted customers. Don’t worry, soon you’ll get better at it. (we promise — that’s the last song reference.