Patch Plant’s Unique Selling Proposition

[Shakil1984]

Notice how their USP complements their slogan: Plants made easy.

4 steps for determining your ideal unique selling point
We’ve gone over some great examples of unique selling propositions. Now, let’s take a look at the steps you need to follow to create your own USP.

1. List your key differences
The first step in coming up with turkey customer email list a unique selling proposition is to find aspects of your products or services that your competitors can’t provide or don’t have.

For example, if you’re the only one in your niche market offering free shipping, that could be a part of your USP. Or your products might be more customizable than what other businesses are offering.

Once you have an exhaustive list of what differentiates your company from the rest of your industry, you’ll have tons of options for your USP. But that’s not the end of the process.

2. Research your competition
You also need to research your competition and look at their USPs.

This is another point where making a list is helpful. When you write out the USPs of other businesses in the same category, you’ll be able to see gaps in the market and use them to differentiate your brand.

For instance, if your competitors are focusing on their shipping policies, you could focus on something else.

3. Think about your customers’ needs