According to Anu Verma, Head of Marketing at Care/of, their Instagram page (which has over 250,000 followers) is an important channel for the brand.
“Our community has grown steadily and we have strong engagement. If people enjoy our content on Instagram, that’s fantastic. If they engage enough with our brand that they become curious about trying us out, even better.”
This is where people really get to know Care/of. They share tips and tricks, recipes, information about their products, and more.
They also work with health-conscious uae consumer email list influencers to reach new people. These influencers are constantly posting images of their morning vitamins (which Care/of supplies) and the brand often reposts them to its account.
A post about Care/of by a health-focused Instagram influencer
2.3. Advertising strategy
Care/of has a cohesive advertising strategy that uses both organic content and paid ads on Google Search and other platforms.
“Social channels have been a meaningful driver for us, and search has been a crucial tool as well, particularly in helping us ensure that people who see our offline advertising end up in the right place,” says Verma.
Care/of Google search paid ads
They also use the data they collect with their quiz for personalized remarketing ads based on individual health goals and problems: