Tip #11 – Conclude your prospecting calls well

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The final step in your script is to secure an appointment or, at the very least, announce the next steps you and your prospect will take.

If you can get an appointment, choose a date close by so as not to risk losing their interest or having them contacted by a competitor.

In any case, don't hesitate to send a follow-up email to your contact . This will be able to summarize the content of your exchanges and highlight the date on which you agreed to contact each other again.

The keys to having the right posture and mindset in teleprospecting
Even if you're on the other end of the phone, the posture you adopt is crucial to germany phone number data convincing your prospect of your professionalism and the value of your solutions! So how can you make a good impression and present yourself as a friendly and expert salesperson? Here are some tips.

Tip #12 – Adopt a posture of active listening and kindness
Are you familiar with the principle of active listening ? It's simply knowing how to ask the right questions and listen carefully to the answers they receive. This approach requires that, during your telephone prospecting, you first position yourself from the perspective of your prospect and their needs, before attempting to present your offer.

But adopting the right telemarketing posture also means demonstrating empathy and friendliness. To do this, don't hesitate to smile openly on the other end of the phone : this smile will be reflected in your voice, and your interlocutor will be more likely to engage with you.

Tip #13 – Be persistent
You absolutely must understand that your telemarketing won't always work the first time. On average, the rate of interesting responses to your campaigns will be between 1 and 3%.

But good news! No one is stopping you from trying your luck multiple times. There's no penalty or additional tax on the second, third, or any subsequent calls. There are dozens of reasons why your target might not have responded to your solicitation, and you have every right to follow up, since you're contacting someone who would benefit from working with you.

So don't get discouraged! You'll need to make an average of 10 to 20 calls before you actually get through to a real phone conversation. Each attempt can be logged in your CRM, as you can identify the best time to call your prospect based on snippets of conversations with a switchboard or receptionist.

And, if you need more pep to stay persistent in your telephone prospecting, don't hesitate to call on a specialized coach . They can help you identify your strengths and weaknesses, and work on what would allow you to improve your performance and motivation.

As you can see, teleprospecting must remain a tool to be used in all your sales pipelines. Despite the inconvenience it can cause, the abuses, and call centers operating on the edge of legality, particularly in the B2C sector, you can't do without it.

In the digital age, this prospecting technique will always be used, because it allows you to connect, sometimes directly, with the right person. And there's nothing better than human contact to deliver your message, allowing you to adapt your message to the situation!

Cold calling is a great way to build a genuine relationship of trust with your future customers and continue to offer superior value over a bot or automated scenario. And now you have the right advice to make it a real asset to your sales strategy.