This change could also have a major impact on Instagram accounts that already have a well-defined layout and visual style. For years, many brands and creators have structured their feeds with a square-based approach, utilizing patterns, color palettes, and planned layouts. Now, with a vertical grid, many visual strategies will likely need to be readjusted or even completely rethought.
However, far from seeing this as a challenge, it also presents a great opportunity to innovate and redesign brands' digital presence. The vertical layout allows for experimenting with new compositions, integrating storytelling more fluidly, and making better use of screen space to convey more effective and engaging messages.
Creativity and adaptation: keys to success in the new vertical era
The vertical format has characteristics that can be perceived country email list as disadvantages, such as taking up more screen space and requiring a new way of planning content. However, these same challenges open up new opportunities to stand out in the digital world.
Now, marketers must focus on designing visual strategies that leverage as much detail as possible within this format, exploring new forms of audience engagement and optimizing the way products or services are presented.
In this context, it's essential to stay up-to-date with trends and be willing to try new ideas. Instagram has proven that its evolution is guided by market dynamics and user behavior , so success in this new era will depend on how quickly brands and digital marketers adapt and find creative ways to take advantage of these changes.