We’re collaborating with data scientists, private companies and nonprofit organizations, journalists, and others to cook up new experiments available in our TV News Kitchen, providing new ways to analyze TV news content and understand ourselves.
Dan Schultz, our senior creative technologist, worked with the start-up Matroid to develop Face-o-Matic, which tracks faces of selected high level elected officials on major TV cable news channels: CNN, Fox News, MSNBC, and BBC News. for download here. Unlike caption-based searches, Face-o-Matic uses facial recognition algorithms to buy sales lead recognize individuals on TV news screens. It is sensitive enough to catch this tiny, dark image of House Minority Leader Nancy Pelosi, D., Calif., within a graphic, and this quick flash of Senate Minority Leader Chuck Schumer, D., N.Y., and Senate Majority Leader Mitch McConnell, R., Ky.
The work of TV Architect Tracey Jaquith, our Third Eye project scans the lower thirds of TV screens, using OCR, or optical character recognition, to turn these fleeting missives into downloadable data ripe for analysis. Launched in September 2017, Third Eye tracks BBC News, CNN, Fox News, and MSNBC, and collected more than four million chyrons captured in just over two weeks, and counting.
Vox news reporter Alvin Chang used the Third Eye chyron data to report how Fox News paid less attention to Hurricane Maria’s destruction in Puerto Rico than it did to Hurricanes Irma and Harvey, which battered Florida and Texa.