A clean list, of course, saves you money. Mailchimp charges you for every shop contact. If you have many inactive contacts, you are paying for nothing. So, cleaning your list is a good idea.
Why You Must Clean Your List
A clean list has many benefits. The first benefit is a better reputation. Internet providers watch your emails. They see if you send emails to bad addresses. If you send too many, they might think you are a spammer. They might send your emails to the junk folder. A clean list shows them you are good.
A clean list also makes your reports better. Your open rates and click rates will go up. This is because you are only sending to people who care. This, consequently, helps you see what works. It helps you make better decisions.
How to Clean Your Mailchimp List
Cleaning your list is a simple process. First, you need to find the people who are not active. Mailchimp has tools for this.
Find Unengaged Subscribers: In Mailchimp, you can create a segment. A segment is a group of people. You can make a segment for people who have not opened an email. You can pick a time period, like the last 90 days. This will show you everyone who is not active. This is the first step in the cleaning.
Tag Inactive Subscribers: Once you find them, you should tag them. A tag is like a label. You can call them "Inactive." This makes them easy to find. It also helps you manage them. This is a very important part of the process.
Run a Re-engagement Campaign
Before you remove them, you can try one last time. You can send them a special email. This is called a re-engagement campaign. The email should have a special offer. It could be a big discount. The email should ask them if they still want your emails. This, of course, is a final try.
Some people will open this email. Some people will click a link. These people are re-engaged. You can remove the "Inactive" tag from them. You should keep these people.
Archiving Inactive Subscribers
After the re-engagement campaign, it is time to remove the rest. These are the people who did not respond. In Mailchimp, you can archive them. Archiving is like putting them in a drawer. They are no longer on your active list. They do not count toward your bill. But you still have their information.
You can archive a whole segment at once. You just select the "Inactive" tag. Then you choose to archive them. This is a very good way to save money.
The Importance of Regular Cleaning
Cleaning your list is not a one-time job. You should do it regularly. You should do it every few months. This keeps your list healthy. It keeps your open rates high. It keeps your business in good shape. This, consequently, helps you have better marketing.