All your marketing strategies, ranging from content marketing to the way your site works, are your intellectual property. By having it on display without any safeguards, your competitors will easily steal all your best ideas and exploit all your worst ones.
Sure, there are some things that no reputable legal business will do, but office 365 database not all your competitors will have this sort of consideration. They can send too many bots your way in order to overload your servers. They could steal your trade secrets. At the same time, they could web scrape your site so that they can recreate it to the tiniest little details and then use it in a phishing effort in order to discredit your brand as a whole.
While all of this may seem too diabolical, the truth is that none of it is outside of the realm of possibilities. We didn’t come up with any of the examples from the last paragraph. These are the actual things that businesses have done in order to destroy or disrupt their competitors. One fallacy that a lot of businesses make is to assume that they’re not big enough to ever get into someone’s crosshairs to a degree where they might actually decide to do it to them. Nothing could be further from the truth.