Many of us can’t even imagine the idea of selling

[zihadhosenjm90]

Many of us can’t even imagine the idea of selling a book for less than “what other experts are selling their books for” or selling online courses for below “market rates,” but this line of thinking is inhibits afghanistan telemarketing data from properly validating a business idea (if you have no established audience of your own).

You have to use the tools at your disposal, especially as you’re just getting started and seeking to validate your idea. One of those tools is choosing to offer an otherwise too low price point for your product or service when you go out to pre-sell it to early feedback subscribers.

That discount is in exchange for giving you a vote of confidence and waiting a bit while you actually produce the product—in turn, you get to prove that there is a paying market for your product before investing in it. It’s a win-win.

So, as a starting point for pricing my digital guide, I decided to take a look around and see exactly what others were charging for similar hiking-related guides and see if I could price myself in the same ballpark.

I took a few minutes to do a little research and found that Lonely Planet, an outdoor reviews site amongst many other things sells their digital eBook destination guides for $8.99 on average.

vaildate-business-idea-lonely-planet-guide
Despite knowing that my guide would explore California’s destinations in new content mediums, with greater depth and more careful curation, I decided to (again) keep things simple and price the pre-sale of my guide right at $9 since that’s what many consumers are currently conditioned to for a guide of this type… if not free even.

I made it clear on the product page that the price point would be higher ($29) for the guide once it’s finished, to increase the urgency for those who are interested in it to pick it up right now.

Here’s what that product page looked like (it had the same copy & images as my proof of concept Google Doc):

validate-business-idea-gumroad-page
Now that I had my proof of concept Google Doc and a live product page ready to go, it was time to try and drive in some sales.