The 4 steps to follow to succeed in your local SEO

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Did you know that in search engines, 60% of users click on one of the first 3 results displayed 1 ? For a company, the key is therefore to be as well positioned as possible in local search results to develop its turnover.

Especially since local visibility is a strong factor in drive to store. Indeed, 72% of consumers who carry out a local search online then visit a store less than 8 km from their location 2 .

To position yourself correctly and effectively in saudi arabia phone number library local searches, you need to work on your local SEO . But how can you succeed with your local SEO ? Simply follow our 4 steps!


1. Create Google Business Listings for each of your locations
2. Create local pages on social media and local online directories
3. Deploy a customer review management strategy
4. Work on the local SEO of your website
Conclusion


google sheets local SEO steps

1. Create Google Business Listings for each of your locations
Let's start with a fact: 36% of local SEO depends on your Google My Business 3 listings . The first step to developing your local visibility is therefore to work on your Google presence management .

You're probably wondering how to optimize the content of Google listings to promote local SEO ? A legitimate question. To do this, you must optimize all the elements of your Google business listing :

Name : Indicate the name of your brand only, without adding any activity or location elements. Remember to standardize your name for your entire network.
Description : Write an impactful and sales-oriented description. Add your local SEO keywords by subtly placing them in your text.
Categories : Choose your main category and secondary categories if necessary (9 maximum). For example: bodybuilder, optician, Japanese restaurant, etc.
Address : Indicate the precise address of your point of sale. The location allows consumers to find you, to be indexed in local searches and to geolocate you on Google Maps! Know that 86% of people search for the location of a business on Google Maps 4 , it would be a shame not to appear there.
Opening hours, telephone and email contact details : complete this information required by consumers.
Website : provide a direct link to your website. This way, you kill two birds with one stone by improving its local SEO as well as that of your Google listing!
Images and Videos : Upload attractive images and videos. These have become more important since the new visual search feature.
Services : Indicate your additional services such as “delivery”, “takeaway”, “click and collect”, etc.
Google posts : regularly posting publications on your Google My Business profile helps keep it alive and improve your local SEO .
Links to your social networks : indicate direct links to your local Facebook, Instagram, LinkedIn, etc. pages.
Customer reviews : implement a customer review management strategy because they impact the local SEO of your points of sale. More details in this article.

local referencing google my business profile

Google My Business French Coffee Shop Bordeaux page



2. Create local pages on social media and local online directories
In addition to Google business listings , you need to create local social media pages to succeed with your local SEO .

Depending on your business, you can create local Facebook pages , local Instagram pages or LinkedIn business pages. As with your Google listings , remember to optimize all available elements and insert your local SEO keywords .

local SEO local page

O2 L'Arbresle local Facebook page

Local online directories also contribute to your local visibility . We recommend that you create local pages on local directories relevant to your business, such as: Horaires commerces, Les Horaires, Justacoté, Foursquare, Here, Hoodspot, etc.

Be aware that Google checks for consistency in online information. You need to be consistent in the data you submit on local social media pages, local online directories, and your Google business listings. This is how your local SEO will be consistent.



customer review management local referencing

3. Deploy a customer review management strategy
Customer reviews impact your local SEO . Did you know? In fact, they represent 16% of your ranking in Google 5 .

When we talk about customer reviews, it can be your Google customer reviews but also those on your local social media pages or on any other customer review platform such as TripAdvisor, Booking, JustEat, etc. Be aware that since the Digital Market Act (DMA), customer reviews from the different platforms are present directly on your Google profile .

To succeed in your local SEO by relying on review management, you must start by setting up a customer review collection strategy. To do this, send your buyers an email or SMS requesting customer reviews each time they visit or purchase from a point of sale. The more customer reviews you have, the better your local SEO will be .

email collection customer reviews local referencing

Example of a customer feedback collection email

Obviously, you then need to respond to your customer reviews. Whether they are positive or negative, each message needs a response. It’s rewarding for your brand image and, as a bonus, your responses boost your local visibility and your ranking in search engines!



Local SEO website SEO

4. Work on the local SEO of your website
Finally, you cannot optimize your local SEO without working on the local SEO of your website.

To succeed in your SEO and be well positioned in local searches , you must work on different aspects. Start by offering quality content to Internet users and add a store locator and/or a product locator. These pages will allow consumers to find your local points of sale, while referencing you on your local SEO keywords. Obviously, you must also subtly insert your strategic keywords throughout your site.

Also note that the loading speed of your pages, the internal mesh or even your netlinking strategy are taken into account by search engines to position your website.

By optimizing your website, Google robots will appreciate it and you will succeed in your local SEO !



Conclusion
To succeed in your local SEO you need to work on different aspects of your local visibility . Start by creating Google business listings for each of your points of sale, local pages on social networks as well as on local online directories .

Then implement a customer review management strategy that also feeds your positioning in local searches . Finally, don't forget to optimize the local SEO of your website for even better performance.

To save time and optimize your local visibility, you can rely on a local SEO platform like Digitaleo. Its features include both your presence management and the management of your customer reviews. The perfect ally for successful local SEO !