2. SEO-Friendly Headlines and Headers

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2. SEO-Friendly Headlines and Headers
Another important element of SEO is writing the right kind of headlines for the topic at-hand. You want to write headlines that catch your readers attention, but also alert Google to the kind of content that you’re writing. They should also include the keyword you’ve decided to write about.

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Google’s crawlers look at things like headlines, headers, and sub- buy bosnia and herzegovina number database to identify what your content is about. That’s why I suggest repeating your keyword or keyword phrase in your headers when it’s natural to do so.

3. Write Enticing Meta Description
A meta-description is the little blurb of writing that people see when they’re searching for things on Google. It’s the short amount of words that appear below your headline that tell people why they should pick your blog post.

Here’s what the meta description looks like for my post 10 On-page SEO Strategies:

SEO Title (Headline) Example for Expertise, Authority, Trustworthiness

If you’re using WordPress and have the Yoast SEO plugin activated, you can edit your meta description right in the WordPress publisher. Here’s what it looks like in the editor:

SEO Best Practices for Google E-A-T Guidelines

A meta-description is short, sweet, and let’s your reader know why your content is worth checking out.

When you’re writing a meta description, understand that you have between 50-160 characters to write. Anything more than that will be cut off and the searcher will not be able to see it.

Your meta-description should also include your keyword or keyword. When someone searches for a specific phrase, your keyword will show up in bold and alert them to your content. Just as with the headlines, the keyword should be natural and fitting in the meta-description not forced.