Checklist for Auditing Website Content

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How to Measure the User Experience of My Website Content During a Content Audit?
You can measure the user experience (UX) of your web content using the following metrics:

Page speed
Bounce rate
Time on page
Largest Contentful Paint (LCP)
First Input Delay (FID)
Cumulative Layout Shift (CLS)
Readability
To measure the readability of your text, use AI-assisted content writing tools like ContentShake .

They automatically assess the readability and tone of the article and help you improve it.

Screenshot of the ContentShake interface showing the text created and metrics such as readability score and tone of voice
If you have the time and resources, you can also luxembourg phone data conduct user testing to gather qualitative data about the user experience in relation to your website content.

Before you get started, here's a quick summary of how to conduct a website content audit. You can use it as a reminder:

Set clear business goals for your content audit, such as improving your SEO results, audience engagement, or conversion rate. Associate these with relevant content metrics (e.g. organic traffic, bounce rate, shares, ROI).
Collect URLs of your content and catalog your content based on customer journey stages, content type, author, and other categories that are important to you.
Collect data on content performance using analytics tools. Using the defined metrics, evaluate your content assets and assign them statuses: keep, reuse, update, delete.
Prioritize your actions based on the business goals you defined in step one and establish an action plan for each content.
At least once a year, adjust your content strategy based on the results of the audit.
You are now ready to analyze and improve the performance of your content!