The Regulator has reprimanded a website operator for its non-compliance with the GDPR and ordered it to comply within 90 days. This is the latest in a series of challenges regarding the use of the analytics tool in the EU. In fact, the French privacy regulator recently ordered a French website operator to stop using Google Analytics under certain conditions. The Austrian authority instead stated that the use of Google Analytics by a website does not comply with EU data protection law.
In short, the waters are not exactly calm. after an poland phone data investigation in coordination with other European Union data protection authorities, following a number of complaints. In fact, he found that Google Analytics users tend to collect many types of user data, such as: the visitor's IP address; the browser; the operating system; screen resolution; the selected language; the time spent on the page.
All information then sent to the United States According to the Schrems 2 ruling of July 2020, transfers of personal data from the EU to the United States can only take place if a sufficient level of protection exists . The basis of the European objection is the fact that American companies are obliged by law to make their customers' data searchable by intelligence and security services upon request and the EU does not believe that its residents' data is therefore sufficiently protected.