In light of these successes, it is therefore possible to confirm that Content Marketing applied to an SEO strategy in the tourism sector is definitely a path that, if pursued correctly, can lead to truly valuable results . A path that I certainly recommend to those who rely on tourism web marketing because they need to increase their turnover and prefer to do so with an investment that will bring visibility online and on search engines even in the long term, thanks to the long tail of the SEO strategy.
With the collaboration of Rosa Giuffrè of futurosemplice.
A few years ago I was lucky enough to work with a local newspaper. The editor-in-chief taught me a technique that has been very useful to me in my work as a web copywriter: the Nielsen pyramid namibia phone number technique , which is usually used for press releases. In short, the main information is concentrated in the first part of the text.
In fact, everyone knows that we readers, especially on screen, tend to scan texts in search of words and information that interest us. For good copywriting, therefore, the visual component is fundamental: bold, division into paragraphs and clear titles certainly help SEO and also the eye.
Furthermore, at the text level, indicating the fundamental information first and diluting the rest in subsequent developments that can contain the famous key phrases in the manner we described above, allows numerous advantages:
give the reader the information he is looking for in a short time;
satisfy search engines;
delight readers with details. Even if few, those who seek to understand in depth the company for which we have written the site will find a pleasant and original text to read and will increase the average time spent on the site.
9. Use your imagination: no more “industry leaders”!
Do you also work in tourism web marketing?
-
- Posts: 33
- Joined: Sun Dec 22, 2024 5:46 am