By Maria Bastero
Content Manager at Marketing4eCommerce
ANDlogia , a VIKO group agency specializing in Digital Commerce Marketing, has announced the full acquisition of IDE360 , a company specialized in marketing for the pharmaceutical and healthcare industry.
Its team of 18 people will be integrated into Elogia through a strategic operation that has the main objective of strengthening and expanding the Elogia Pharma division , betting on market leadership.
IDE360, consolidated experience in pharmaceutical marketing
IDE360, founded and directed by Eva Velasco , offers a albania number data value proposition that combines strategy, creativity and omnichannel, allowing its clients to close the pharmaceutical marketing loop. Its offer, based on 360º services , includes everything from brand and creative strategy to omnichannel campaigns for healthcare professionals, pharmacies, consumers and patients.
After more than 13 years helping the pharmaceutical business, IDE360 has specialized knowledge in its various areas of the sector , including Rx, OTC, parapharmacy, medical devices, food supplements, biosimilars, rare diseases and animal health. This vast experience has allowed them to become a strategic partner for leading companies in the sector such as Esteve, Elanco, Chiesi, Reig Jofre, Zambon, Kern Pharma or Angelini Pharma . In addition, IDE360 currently manages an EBITDA of more than €500,000.
“This merger between Elogia Pharma and IDE360 represents a clear step forward in continuing to support our clients in the development of their brands and businesses . We are bringing together a group of extraordinary and committed professionals to enhance our capabilities and offer innovative and effective solutions to our clients. Together, we will consolidate our position as a benchmark in the market, developing marketing strategies that make a difference ,” explained Eva Velasco , founder and General Manager of IDE360.