Revenue Strategy Development Manager

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Compared with recruiting people, this kind of recruitment needs are more urgent and the feedback is faster. They can communicate directly with the business department. They value ability and experience more and are not easily stuck by many rigid terms." Here you may have a question. What if the product does not have outstanding differences? Of course, there are solutions. The expensive way is to use overwhelming investment to occupy the scene mind, such as Ganmao Ling, which is full of the plots of catching colds in rainy weather in various TV dramas, constantly reminding the audience to "drink it to prevent colds"; the cheap way is to name the product according to the specific scene to strengthen the "exclusive feeling" of the scene, such as "children's nap pillow".


Everyone can pay attention to a tunisia whatsapp phone number brand called "Xunpu" which mainly makes clothing care products. Almost every product is named after a specific scene segment. 4. Master the routine of using small to win big Now everyone is saying that founders essentially want to gain high attention and huge traffic with low costs. However, it is not easy to do this. It seems that spending money is less than investing, but it requires huge emotional investment from the founders themselves, and they are precisely the group with the most emotional overdraft. Except for a few people, it is difficult for most company founders to continuously invest in outputting emotional value.


Therefore, the following three ways can be considered to use small materials to stimulate public opinion. In Mr. Yan's sharing, when talking about the changes in public opinion, it may be a video or a piece of text that stirred up public opinion in the past. Now it only takes a screenshot of a chat conversation or a circle of friends with comments. These materials are not only more real, but can also carry and convey subtle emotions. When we design communication, we can create similar "small materials" for public and private domain communication. Use small concepts to leverage the media. As traffic becomes more and more expensive, it is often necessary to rely on the power of media and public opinion when promoting.