Client Retention Operations Specialist

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In addition to new facts, especially negative ones, the new concepts that reflect social trends are the most active media to spread. For example, Maimai launched the concept of "substitutes for big companies" in June, which attracted a lot of media attention and was considered to represent the new direction of job hunting and the change of people's work mentality. Our explanation of this concept was on the headlines of the public accounts of "Wandian" and "First Financial Daily". Conquer users with small thoughts. Jierou's fans are popular all over the Internet. Recently, many brands are also using the care and love of individuals to promote communication, which are very important to individuals and have a sense of reality and specific substitution.


What I saw recently was impressive. "The clerk turkey whatsapp phone number lady sent a resignation cardboard box and handwritten blessings." Use a little bit of deviation to encourage trying. Recently, "durian-type" products have been constantly becoming the center of discussion. The so-called "durian-type" refers to products with polarized likes and thus get discussion and traffic. That is, they have a little "sword-taking" meaning, such as curious tastes, strange elements, magical effects, unimaginable combinations, and "opposite" cross-borders, such as k and Ele.me. But we should also pay attention to the scale of products or services. For example, Bawang Chaji's latest product "Wanli Mulan" has a high caffeine content, and everyone feels that they can "travel thousands of miles without sleeping" after drinking it, so they can join the army to replace their fathers after drinking it.


Therefore, it has a high degree of discussion and topic. But then many people reported that they had palpitations and even went to the hospital for emergency treatment, which led to many "dissuading" and even caused doubts and disgust. To summarize the ideas of breaking through the consumer goods, from war to tactics, from macro to micro, we have the following suggestions: reorganize, widen the price range, redefine products, expand the population, and correspond to different channels and promotion models. Different products have different profit margins. Use the underlying human nature and information gap to attack the incremental mass market. Create scene brands. Either leverage conversion or convey emotions through direct experience in real scenes; or create content in the constructed scenes.