Choose the best ad format and create your ads (make sure the content is compliant) Specify your target audience Set a budget and make payments (WeChat, credit card, bank transfer) Run your ads and monitor results Now back to the question at hand.
Is the mighty WeChat also the best choice to reach the Chinese American community? Is WeChat an ideal choice to reach Chinese Americans? The short answer is “no”. Although WeChat is available for download in the United States for Apple, Mac, iOS, and Windows versions, with ample targeting options, including geo-targeting, and with more than five million Chinese living in the United States, geo-targeting on WeChat is limited: WeChat only supports “residence” targeting in mainland China.
Outside of China, WeChat location targeting only supports “travel visit”. Don’t give up on WeChat just yet, though! So how can brands market themselves to Chinese Americans? Advertising on other leading Chinese hong kong whatsapp resource social media platforms like Xiaohongshu, Bilibili, and Zhihu also presents the problem of limited geo-targeting options. So what are the best options for international and local brands to reach Chinese Americans in countries outside of the U.
S. and mainland China? WeChat Still Helps First, you can (and should) still be active on leading Chinese social media platforms like WeChat. Why? Organic content marketing (posting articles and useful/interesting content) will help you increase brand awareness, gain more followers, and increase sales. But since you can’t advertise to Chinese Americans through WeChat, what are some other options? More Ways to Reach Chinese Americans in the U.
S. and Beyond To effectively reach audiences that may not use Western online services like Facebook or Google, there are several alternatives. Adapt your international website to Chinese culture and preferences Targeted email marketing (in Mandarin) Work with influencers to promote your brand on their Chinese social media accounts Content creation and localization for overseas Chinese communities (landing pages, videos, etc.) SEO for Google so Chinese