There is a cap on the number of games that the Chinese government officially allows to be released each year, but it is good to be aware of the review that goes into getting your game to comply with Chinese law. Benefits of Having Your Game Reviewed If your game is not officially reviewed by the Chinese government and given an ISBN, you will not be able to run marketing campaigns using Chinese media or work with local game publishers.
While most Chinese gamers use the international version of Steam, you will be able to promote your game more by getting the right files and gaining access to the local version of Steam and other platforms. No ISBN equals hungary whatsapp resource no paid traffic. Also, influencers on Chinese social media may be less willing to work with you to promote your game without proper review. Bottom line: the rules of gaming are very complicated.
If you are a PC game company with all licenses in China, you can market on all platforms, including organic platforms (short/long video platforms, social media), influencers (both organic and live streaming) advertising (Baidu, 360, short video ads, banner ads, etc.) If you don't have the right files, but your game is legal (it doesn't involve pornography, gambling, drugs, violence, gore, or virtual currency), you can use organic platforms, influencers, Baidu and 360 advertising.